Sunday, 26 August 2012

CD Covers


So I began to look at CD Covers – it’s something that we’re going to have to tackle sooner or later, so it’s better off researching and gaining ideas from the bands we’re currently researching now whilst it’s on our minds. Whilst getting some images for the CD Covers off of Google, I had to admit to the effective marketing as well as genre branding that the CD cover has – I first hand have bought a CD purely because of its cover:


(Motion City Soundtrack – My Dinosaur Life) I’d never heard of this band and had never looked into them, yet I couldn’t resit the CD and bought it. I knew it was alternative rock, though why? Because I’m used to the branding image being sold along with the songs – it’s a stylish icon as well as a strong marketing technique in respects and the more and more you look at alternative rock CD covers, you see similar illustration or fantasy related covers:


(Blink 182 – Neighbourhoods) Again, it has that illustration element of it.



(Good Charlotte – BC) The simplicity mirrors the cover of Blink 182 and MCS.

Then there’s sort of the classic, 90-00 style of CD cover such as Sum 41 - just to reference the black and white conventions, the division of the cover.


Though moving into the modern phase, I begin to see more stuff like this:


(Jimmy Eat World – Futures)


(Linkin Park – Meteora) an early 2000 album cover has the early makings in what we see in modern 2006+ alternative rock CD covers.


(Paramore – Brand New Eyes) 2006


(Thirty Seconds to Mars – This is War) 2009

In the modern age of alternative rock CD covers, what we begin to see more of is this division on the cover – its simplistic, yet powerful, it’s more about photography and composition than it is offering style like the illustrated pieces that really snatch your attention, though when I personally see these, more so when you look for alternative music, that the simplistic divided up cover, with something in central focus of the piece, is something that’s just becoming more and more iconic and modernised. It’s almost a sense of iconography itself, without having to sell the image of the band but just their name; it gives me a starting point to gain inspiration from.


Saturday, 25 August 2012

Idea Development

This is just some idea development from my point of view - me and Reece haven't gone over any further ideas of the narrative or what we're doing for the music video since we talked the other day; we're still yet to get Barry's opinions.
I've been thinking positives and negatives of the song we've selected - it's up beat, so sort of dangerous from that perspective, dark, sad and tense is relatively easy to do, we learnt that last year - that's all we did apart from our comedic trial, yet that was a complete disaster, so I think I personally realise the potential dangers that are afoot here. Then again, we're looking at different elements of media and complete different conventions. Like I said to Reece in a conversation, why would it nessciearly have to be reflecting the atmopshere of the song? Why can't it be light and dark at the same time? Those elements of teenage angast that are going on in the song is the strong working point, the drive to the narrative.
So, we already established that we're going to have a girl / boy prespective, which in reailty we haven't seen much in terms of convetions nor examples of. I think the closest I've seen is Jimmy Eat World's - The Middle where it's like a happy boy girl ending at the end, yet it always seems theres a prodomiant focus on male prespectives of 'fantasy' or 'narrative' so maybe this is going to be the main driving point of our narrative. We know that it's going to be that incident where two people notice each other but never do anything about it until a certain point, so it would be a good high to end on the song due to its general tone and feel of being 'up-beat'. It's got that typical summer feeling, things you did over the summer, experiences. So I'm thinking it will be about noticing each other, imagining doing things, becoming obsessed from a distance - so at the same time, its almost unconventional in respects it takes some of the lyrics out of context. But why not? It's a challenge worth looking at. In terms of narrative development, I haven't really thought of much, I like to work together as a group so that we can all work and share ideas, or better develop what we all have and mould it to a point where we all understand what's going on and not just one person. I've defiantly thought of an ending, it's sort of influenced once more by The Middle but at the same time this song is prime for this sort of location/setting/mise-en-scene/scenario: parties. The ending party, that whole little section with 'I'll never forget tonight' is another party, yet completely different from the original one at the beginning. This is where The Middle, comes into effect - when evaluating it I noted its stylised look, the colour, the effective glamour it had to it, thus glamorising the party, so I thought we could do something similar. As expressed in a few previous posts, for some of the parties I was thinking dark rooms, and why not - lighting is a good element to explore, and I was tempting to play with the camera's to see how well they pick up glow in the dark in a lights-off room - it would be something unique and something that really draws that 'fantasy' element out, as well as the convention of presenting something genuinally grand at the climax or end of the music video. It's just a thought that I'm still developing, though I'm thinking a lot into the type of camera work we're going to give out here, and other styles.
Another second thought was live performance - I'm sort of worried about location. Are we going to maintain conventions or do something completely different? Yet we've all agreed we're going to have live performance, ta least that way we have something to cut up narrative and drive it along to different parts and fill those bridges in the song, so a couple of locations I already had on mind was dark room with lights, outside, house party situation (though this would be extreamly challenging), obscure-nothing-in-particular room with a lot of close up emphasis or a whole shoot from my idea for the final party in the music video, if we can get the people, get the mise-en-scene and get the coordination for one night, it would be doable but that's all determined on the reliability of others, the availability of others and accessibility as well as time of location.

Friday, 24 August 2012

Chosen Song + Idea Progression

So after getting permission from Tweeda, me and Reece had a debate over what song to do. We were sticking to our own guns, him saying we should do Limp Bizkit's 'The One' cover and myself suggesting we do Blink 182's Girl At The Rock Show. There were negatives and positives about both, The One being a little bit too slow paced whilst Girl At was awkwardly lyrical and rather up beat.We had this conversation:


    • That would fit more with a live performance but I'm not sure what sortve narrative would work with that cause it's a fairly happy song so I don't know what narrative we could use with that
  • Yesterday
    Katie Boal
    • its upbeat but thats the thing, we could work a double negative - the lyrics are full of complications
    • just because we do a song doesn't mean it has to be negative
  • Yesterday
    Reece Wilkins
    • True, but what sorta narrative could we do, I get the live performance bit, that would work fine but I'm unsure what the story could be
  • Yesterday
    Katie Boal
    • to the girl at the rock show?
    • that whole teenager angast
    • of trying to get through school
    • and grow up
    • and find love
    • the generics to an alterantive music video!
  • Yesterday
    Reece Wilkins
    • Hmm I quite like that idea, so it's like a girl struggling at school, trying to find love, we could have the live performance as a party she goes to or something along those lines
  • Yesterday
    Katie Boal
    • well its about a girl and a boy
    • so it can be two stories that make one at the end
  • Yesterday
    Reece Wilkins
    • I like that, you could have them both at school and at home and then they get invited to a party where they get together, seems good
  • Yesterday
    Katie Boal
    • well i was thinking they could see each other at apart, not say anything, do that then meet at the party so yeah 
  • Yesterday
    Reece Wilkins
    • Progressss smile I would have so they don't really know each other, the guy has his friends and the girl has hers and then at a party it's like love at first sight kinda thing
  • Yesterday
    Katie Boal
    • yeah, so like they notice each other but they dont know each other 

  • Yesterday
    Reece Wilkins
    • You could have a few shots of them walking down the streets or something and seeing each other and turning their heads but not actually saying anything
  • Yesterday
    Katie Boal
    • hmmm, not too keen on that idea, like the idea that then they realise they're in the same class or something, yknow when you never notice someone and then you suddenly do because of one little incident?
    • cause it would make sense of the failing grades
    • and then she gets kicked out and they dont see eacho ther
  • Yesterday
    Reece Wilkins
    • Kicked out of what? Out of a class would be hard to film, would need to get mr earl to do something which I don't think would look very good
  • Yesterday
    Katie Boal
    • well not exactly, but something along the lines of one minute shes there and the next days shes gone yknow
  • Yesterday
    Reece Wilkins
    • Possibly, you could have the guy sitting next to her one day and then looking a bit upset that she's not there anymore tongue
  • Yesterday
    Katie Boal
    • i was thinking cross the class room, yknwo when everyone got their results, and the faces they pulled when they did good or not, you could have a round like that, and have her like crunching into the paper, and when i think into what you said, i like the idea that she'd get kicked out of school and theyd notcie each other, but this time from the other side of the street, she could be all hooded and shy and sad and shit but they still don't do anything
  • Yesterday
    Reece Wilkins
    • I like the school part, but the street I'm a bit skeptical on, not sure how that would look good, I would just have the guy walking on the other side or something and he may glance over whilst she looks shy and upset
  • Yesterday
    Katie Boal
    • i am as well, but we need more locations at the same time
    • i was thinking mid or close up shots
    • of like their faces in recognition
    • not actual streets


      So that's really all we got up to yesterday, but it's a start on narrative. We already know the conventions needed in our music video, the generic type of shots sand such, but its just developing a narrative then a storyboard and rough ideas of locations and who we are going to get to act.

Sunday, 19 August 2012

The Damned Things Behind the Scenes

I just thought this was an interesting look of what they did and how they were inspired.

The Damned Things - We've Got A Situation Here


The Damned Things – We’ve Got A Situation Here




Whilst The Damned Things has a dedication to alternative rock, their most famous (for a slightly unknown band) music video We’ve Got A Situation Here, examples some conventions of an alternative rock music video, yet is an outrageous example to the power of rock at the same time. The music video works perfectly well due to its unique nature, however when looking closely at it there is very little in terms of traditional conventions apart from the narrative; in some sense however, the convention of a music video exampling a fantasy of the lyrics, this music video does this to a good extreme. In some sense, the piece does feature the amuteristic over power of visual effects however it is this flavour in the piece that makes it work so well.

00:00 – 00:03


This opening shot shows the immediate unique and artistic quality that the band goes out to create iconography – it’s done in a strange way, but really ties in with that sort of culture surrounded by alternative rock; it also gives that immediate feature of effects and heavy tone editing in the piece and more so with the image background of a class room table really enables that sense of a true story. It’s conventional in the terms that the iconography shots are normally real-time, individual, beginning with the lead singer, whereas the iconography shot is of them being super heroes, which in an essence really creates that sense further of their magnitude, their greatness so whilst it isn’t conventional, it works extremely well.

00:10


Moving out of the intro and into the actual live performance, the comic gradually hollow transcends between the comic and into live performance really effectively – rather spot on actually – so whilst it shows the difference between narrative and live performance, once more it still has this odd unconventional manner about it though due to the quality and artistic atmosphere that’s giving off, I feel like the audience wouldn’t really care; it in the long run has all of the conventions that an alternative rock music video needs, music, the band and some form of narrative, but does it in this crazily outrageous way that it really reflects the true nature of the song. It is pretty obvious however how this comic is done – filming would have been done first and then an artist would have used that footage to render an image that was in same proportions so that the piece could transcend between the two.
Though in some respect, there is some conventional links coming out here. Dead on the transition the actual music begins, brining it in on a rocket – though again this is later flipped on its head to example the band as boring until they learn the power of rock.

00:19

What’s really stark here in this shot is the fact that it’s still being held from the previous; it has a unconventional and conventional nature about it, in one respect its held for too long, in the other it pans (left to right – following one of the guitarists) creating that sense of motion that’s needed in the music video. Although the pace is moderately slow, it reflects their boring nature before discovering the power of rock. Though the lead singer is pretty stark in this short, creating an odd sense of iconography due to the nature of the shot and the underwhelming live performance.

00:29

This long shot establishes the whole of the band, The Damned Things, but at the same time examples the underwhelming power of how they rock before they learn the power of rock – that’s what the whole narrative is based upon. Whilst it links narrative and live performance together, it is in some sense also departed in the same manner and over all allows different areas of the band to be identified in the conditions of their sound. At the same time, because they are part of the narrative, the audience becomes established through them with their personalities during ‘rock training’ and saving the world. The simplicity of mise-en-scene here is basic lighting and the mise en scene of instruments and composition of the artists, otherwise the dull black background to this also ignites a further sense of what they’re trying to achieve.

00:36

Once breaching the chorus, the lead guitarist discovers the power of rock by engaging more – basically the look and engagement with the soundtrack (much like when artists bounce or head bang in live performances of music videos) and discovers it as a lazar power. Special effects are slightly unconventional, lighting or colour might be altered, but the likes of something that could require after effects for example, is scares in the alternative music video work. Though one could suppose this ‘power’ that they discover and the effects used in the music video, really brings out the independent flavour of this piece; more so it works on the build-up of the song as the guitar becomes heavier and the song more paced. The effects are also pretty simplistic, with strobe lighting and particular light (for example, light to highlight certain areas to be edited upon later) during the initial shoot, in adobe after effects in editing, all would be needed is to create a coloured stream – it’s so simplistic, but effective.

00:39

This group shot during the ‘power of rock’ really ignites the sense of iconography here – it overall makes the band looking stunningly cool despite the fact their gaping idiotically, it just brings out this fun, cool nature that the band has in a totally different convention to other alternative rock bands.

00:51

This little sequence is particularly effective during the lyrics ‘this situation is out of my hands’ and literally, in terms of the music video, it was in reality when the lead guitarist discovers the power of rock, in this little sequence of three different shots explaining what had happened and how to do it, it has a comedic effect to the music video – it alter egos the idea of having a problem and gives a light hearted approach, making it fun. What’s conventionally effective here is the demonstration of how to rock, where they begin to heavy strum, it really brings that effective, the engagement, back to live performance.

00:58

Like the iconography engagement before, this group shot of the band discovering the power of rock really emphasis on the fun approach they try to bring out.

01:14

The narrative progresses to the point that they enter ‘rock basic training’ and their objective to rock the streets clean with their new found power. Once again, the light effects are used to physically embody this power of rock and once more bring forth an amazement and humorous quality to the piece as well as the band. Whilst special effects are more or less unconventional in the alternative rock music video genre this shot demonstrates the link between narrative and fantasy of lyrics, where a situation is thereby placed in this music video and is obviously fantasy.

01:19

To keep some convention rolling in the piece, the shots are tendency pan shots to create the motion to reflect the tempo of the song, particularly seeing as editing is rather slow pieced in situation. Once more, the camera work really enforces focus on editing and special effects to really demonstrate that idea of fantasy more than narrative.

01:27

The mise-en-scene here is used to further subscribe that comedic effect further – it isn’t quite conventional or unconventional, in some music videos mise-en-scene is used to carry such an effective and in the long run in this mid shot, it demonstrates the idea of ‘rock training’ further. What is conventional however is sheer focus on the lead singer for the first time, though it isn’t quite creating iconography, the nature of the shot and the movement within it all combine to reach the fundamental basics of an alternative rock music video.

01:32 – 01:33


This range of close up shots of the band members assembling instruments establishes a sense of iconography for the band as well as the idea or the narrative that they are training how to rock; mores o, it gives a new face of the instruments to the audience, giving a more extreme close up and ultimately understanding in some sense of an instrument.

01:36 – 01:39


Once more with the mid shots of the artists and their instruments in this small left to right pan over their assemble training, it identifies that conventional sense of iconography between the band members and their instruments – fundamentally their role within the band and the sound that they produce; instead of just focusing on the lead singer, its mostly (more so unconventionally) distributed across the band. Though, in light of the humorous style this piece has, it isn’t long until the audience is shown the failure or the ‘situation’ – basically, the hopelessness – of these band members with using the power of rock; this motion is continued throughout the rest of the music video.

01:48 – 01:51


The narrative is really continued further with the sense of rock training, more like a boot camp, the music video hardly keeps any conventions in terms of shots or live performance – yet it’s outrageous nature works well as it engages with the viewer constantly as there is always a band member within the shot, always maintaining this sense of iconography. What is important in terms of composition however is the immediate attention of the live singer in the shots, as in the first he is the central focus of the camera. The second preparation of the jogging scene, further creates that humour sense of iconography with the lead guitarist stood to the side drinking – once more, creating that sense of the failure, the foreshadowing that’s to come.

02:05

Once more the editing becomes slightly unconventional – it’s something that links closely to what Cake did with the different shots cropped onto one frame, the only difference in reality is the daring composition and shape as well as white outlines. It creates that sense of comic styled narrative into the live action and continues that fantasy further on, more so as the power of rock develops to the point that they become super heroes which is shown in the cut-away mise-en-scene shots.

02:08

Once more, this form of editing is slightly unconventional, but works effectively, more so as it adds something conventional into it as the shots pan up to see the ‘masking’ of there now hero forms.

02:10

Firstly, this shot identify immediately with that of the band in the comic sequence at the beginning, however it also creates a massive sense of individual iconography with the viewer – it’s absolutely bonkers to the extreme that it’s so hugely unique that anything in this similar style would instantly be identified with The Damned Things, more so as the whole piece does work effectively, despite the unconventional visual effects and lack of live performance. The visual background – done through editing – creates a further sense of power to be linked to the band, like an icon. Conventionally on the other hand though, this shot comes dead on in synchronisation of the music, drums particularly, to the pause before the bridge.

02:12 – 02:23



Whilst the video is effective it does come back to some conventional methods during the bridge to the solo and climax of the song – this whole little scene is fast paced editing, lasting no longer than a few seconds each and with the mise-en-scene and movement around a city landscape, the piece gives the appearance of the idea that the band can save people with the power of rock. The jeep shot particularly where the head lights turn on in the misty intimidation of the black vehicle, with mise-en-scene connotation a sense of power that the band possess as super heroes; the lights turning on gives that appeal that they ‘mean business’.

02:44

This quick zoom shot onto the thug trying to steal from the woman is really effective due to the appearance of the lead guitarist as he supposedly ‘comes to save the day’, it creates a sense of drama that the piece needs in light of the comedy that is powerfully effective throughout and emphasises further on the failure that is doomed in on the piece.

02:45

As suggested earlier, this is the failure of the lead guitarist’s inability to actually save the day as he fiddles around with the zip on his guitar case. In terms of shot technicalities, the mid shot really creates a sense of iconography with the viewer, more so as he is the central focus of the frame; however at the same time, with this stylised type of shot, it really brings home the spoofy-like tone this video has. It combines rudimental conventions with unconventional methods like basic ingredients and a unique style.

03:09

As foreshadowed, the lead guitarist has ultimately messed up, killing the woman who he was trying to save with the power of rock, allowing the thug to live and gain what he was after in the first place. This type of mise-en-scene is rather unconventional with ties of the visual effects that’s going on, particularly as this is real time effects; the blood and gore really emphasis how much of a failure, although cool, this band is. It’s so spoofy and unconventional, that it’s fun to watch in terms of the lyrics about there being a situation and the narrative and fantasy brings forth the convention of the music video.

03:18

Apart from the opening sequence before The Damned Things discover the power of rock this is the only other instance of live performance – this time, everything’s glammed up to the extremes that you would expect from a stage view. The light is stark, the bands moving about, the camera’s tracking and it has all of those engaging elements that are found within live performance with music videos. It’s at this point where all the conventions are realised and reached and the unconventional methods work well to bring the narrative and performance to this point that the band have progressed, despite the comedic hiccups – then again, all of the unconventional methods that are taken up in this music video work extremely well as its enjoyable and is really unique.

03:20 – 03:21



Between live performance and narrative, the two begin to inter exchange, exampling a massive amount of iconography. The mid shot of the drummer playing quickly cuts to him ‘rocking wall street’ with the power of rock, showing the synchronisation to the soundtrack and power that he has as a rocker, doing things that are outrageous.
The same is contained with one of the guitarists, first having a mid-shot of live performance before cutting to him ‘rocking congress’ – once more, holding the same types of conventions as the previous shots, its continued on to create iconography between live performance and the narrative to example what the band believes is awesome about rock – the power of it – in a totally ridiculous way.

03:31

Personally I found this shot to be the best to example the ‘spoof’ that this video is really under taking with the darth vader costume as his super hero.

03:40 – 03:47






These pose shots are immensely unconventional and conventional in the same thing; at one stage, the mise-en-scene and the bands involvement as well as the special effects that continue on are hugely unconventional as the viewer becomes aware of the ‘spoof’ like style of the video, yet due to its quality, find it humorous and explorative to the point that its enjoyable; an immense atmosphere of iconography is continued further as the band members, as super heroes, identify themselves with the power of rock in each individual shot throughout this sequence – this is further explored with a different colour for each member.

04:00

This terrorist shot really gives the atmosphere of real problems that this band face within their culture, the fact that they’re making a humours resolution to it with dressed girls really enlightens the fantasises of male audiences and the male population of the band – its humour here is huge whilst it has that conventional appeal in a music video of having ‘something to look at’.

04:05 – 04:17




Once more, the cropped, frame styled of editing is used to demonstrate a great deal of iconography shots, performance shots, narrative shots in one frame to explore different things that are going on simultaneously, its really explores the alternative to cut after cut after cut and instead gives an unconventional stylised resolution of how to tackle showing more than one thing at once – it creates another depth to the video all at the same time.

04:22

As foreshadowed and literally going out with a big bang to the climax at the end of the song, the band accidently destroy the world in one stroke, taking the humour of the video to huge extremes. All in all, there is so much that is unconventional about this piece that its amazing how effective it actually is – although its style is in the form of a spoof, its strangely at a good quality in term of editing and visual effects that the viewer has to appreciate the unconventional with the iconography of the band and the unique ability of this band and appreciate the main conventional ingredients of the piece even more.