Picth Video

http://vimeo.com/50151285

This is the video of our pitch (the power point presentation, images and stills that I uploaded the other day) where we identified the basic conventions of our genre (alternative rock) and what our plans are for the music video. It's pretty straight forward, we've deconstructed the themes from not only the videos but also the music itself, we've found what conventions look generally good in terms of:
-costume
  - often black or other band related to resemble/relate more to the teenage target audience who will also invest other areas of interest into other band, or more typically darker or simpler methods of clothing e.g. blue jeans and a black t-shirt to identify more with their audience

-shot styles
 - one really important one that we didn't get to mention in the video was the use of motion, mostly slow (though Linkin Park also sped up their pieces) is used to example something further e.g. Jimmy Eat World's The Middle used slow motion a lot to pick out typical themes such as party (when the woman was jumping into the pool or the general pan/track shots of the party to bring emphasis to the people/individuals/ style of the party), to example sex further (though a little lower than that, when the couple are in the fridge) or even alchol (which in some cases can be considered as a drug)

-area
 - we did identify this in the pitch but it's kind of important to note out why urban is the big thing in the altenrative rock genre. It's typically urban to highlight the themes of the genre further, though it's also their because it brings out another life to that urban area, like the black sheep in a city really and more so, most of the audience/fan members do typically live in urban areas

-the close ups of instruements / band members
 - this is more expected from the audience that it's become a convention of its own, (close up of band members of singers are a generally conventional thing anyway in music videos) but the close ups of instruments is the larger convention in alternative rock, it's expected and it signifys to their audiences the intensity of the music that they are playing to them, that it's different and you can not only hear that but see it - which is exactly what the audience wants

and others that we explained in the pitch itself. Whilst the blog and power point itself explained some of the conventions, ideas and relation to audiences, it's better to also see the thought process and preperation to pitching the whole idea itself and how we're prepared to do this.

In terms of the music video, at the moment, me, Reece and Sean are sitting comfortably on All The Small Things by Blink 182. We have a basic idea of a storyboard due to the videos that we have deconstructed and the conventional themes of the genre and how we are going to relate to our audience. What we need to do at the moment is decide how we're going to approach it - we should do a treatment (and we probably will) but I think the next important stage is to storyboard / produce a synopsis of the idea. However, it would be better to break all of this down in total. I will also deconstruct a video to see how much the video is narrative compared to live perfomrance.