Sum 41 - Motivation

So I've done some detailed analysis of alternative rock music videos, and de constructed how the genre works and how the audience receipts this, but I thought I'd have a quick look at some interesting videos. This video by Sum 41 is insane, its all performance in a room - it's worth a look at because we're not getting a live performance (to further persuade the theme of isolation, but also due to the fact that we can't cast that many people too) but this is intense. It has a lot of those same conventions such as camera moment, extreme close ups - as it will do in the tight space - but it also works in those themes and relates to its target audience through youth. It's crazy because when it's trying to connect with the target audience, it's staged probably we're they'll be, in their room; so it sort of turns into this live performance in your room effectively. In terms of what the audience wants to see, its very expected from the alternative rock genre, those conventions that they notice for an alternative rock music video are all there, emphasis on instruments, short cuts, extreme close ups, close ups, pan, follow shots whilst at the same time doing something that's slightly unconventionally, there's no narrative. It's 100% mainstream iconography. Whilst audiences notice this, the image of the band too (costume) sells the genre more and relates to their audience as its generic stuff, the room, messy, relates to the audience further more too because the age group is mostly teenaged and steryotypically, this is how most teenages live.
A lot of the shots are interesting too, as well as how the video is basically constructed from the room.